Quote Book – [34] – Speeches & Communication

‘Pick some dominant emotion if you want, but touch on it only for a few minutes.  Then swing your argument to something else.  Then come back to it.  The human mind is like a pendulum: you can start it swinging a little at a time and gradually come back with added force, until finally you can close in a burst of dramatic oratory, with the jury inflamed to a white rage against the other side.  But if you try to talk to as jury for as much as fifteen minutes, and harp continually upon one line, you will find that the jurors have quit listening to you before you finish.’
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